“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.”
Founded in 2006, the movement is growing. Here’s a snapshot of the B Corp community:
3,038 certified companies
Some of the recognizable B Corps include these Entrepreneurs for Impact:
Ben & Jerry’s
Danone (North America)
New Belgium Brewing
New Resource Bank
Per the B Corp team, below are reasons that 3,000+ companies have chosen to obtain B Corp certification, with my comments attached:
Lead a movement — Because someone has to.
Build relationships — Because we prefer to do business with people we like and trust.
Attract talent — Because increasingly top talent wants to work at a place where the business does more than just make money.
Improve impact — Because it’s all about constant improvement, baby!
Amplify voice — Because there is power in numbers.
Protect mission — Because sometimes new investors or an acquirer can otherwise change a company’s culture and vision.
The next blog will cover the following:
How do you actually get B Corp certified?
How can you get all the Ben & Jerry’s ice cream you can eat?
How can you get all the sweet Patagonia outdoor gear that you want?