In just 30 minutes, you can use the B Impact Assessment (free and confidential) to get a snapshot of how you might score on a B corp certification.
Heck, you could do it while enjoying that morning mug of keto-coffee, loaded with butter, heavy cream, coconut milk, stevia, vanilla, and supercharged blender action to get just the right amount of froth and clear headspace for you.
Impact on their workers, community, environment, and customers
Governance structure and accountability
It does so by focusing on two big buckets:
Operations, which covers a company's day-to-day activities
Impact Business Models, which awards additional points for business models designed to create additional positive impact
The five major sections include the following (from B Corp:
For Entrepreneurs for Impact, this all sounds like fair game. But what does it really mean?
Here are some sample questions:
What portion of your management is evaluated in writing on their performance with regard to corporate social and environmental targets?
Do you have a formal process to share financial information (except salary info) with its full-time employees?
Have you ensured that the social or environmental mission of your company will be maintained over time, regardless of company ownership?
What is the minimum number of vacation days / sick days / personal days / holidays offered annually to full-time tenured workers (tenured defined as with the company for greater of 2 years or life of the company)?
What % of the company is owned by full-time workers (excluding founders/executives)?
What % of management is from underrepresented populations? (This includes women, minority/previously excluded populations, people with disabilities, and/or individuals living in low-income communities.)
Are full-time employees explicitly allowed any of the following paid or non-paid time-off hours options for community service?
What % of energy used is from renewable on-site energy production for corporate facilities?
Which is the broadest community with whom your environmental reviews/audits are formally shared?
If this sounds hard, I hear you.
But consider the implications of being on the “wrong side” of the answers to questions like these in the years to come.
As a recent study put it, over 50% of the value of the world’s largest companies comes from intangibles, such as brand.