Which ones feel like “blah, blah, blah,” running together with lots of other lofty corporate speak?
On the other hand, which might really motivate employees to get out of bed excited to come to work on purpose?
Which ones allow you to know if you’re making progress towards your goal?
Here are a few that caught my eye:
Back to the Roots – We’re on a mission to make food personal again and inspire families to ask “Where does my food come from?”
Conscious Brands – To help support the transition of 1,000 brands from the old economy to the new economy by 2020
CSRHub – To foster access to sustainability and corporate social responsibility (CSR) information. We aim to be an engine of transparency that encourages more consistent and actionable disclosure from all types of organizations.
Futurepreneur – To play an integral role in the entrepreneurship experience of Canadians 18-39 by providing financing, mentoring and tools that will help them build sustainable businesses and create value.
Green City Growers – Green City Growers transforms unused space into thriving urban farms, providing our clients with immediate access to nutritious food, while revitalizing city landscapes and inspiring self-sufficiency.
IceStone – To transform waste glass into something beautiful while taking care of our employees and the planet at the same time.
Plum Organics – Plum’s mission is to get the very best food to little ones from the very first bite. And we mean all little ones.
As Entrepreneurs for Impact, what does this mean?
Know exactly what you’re after. Find and communicate the “why” of your business. Don’t get lumped into the rest of the pack. There’s only one you. Own “your crazy” (good intentions).
Lest I begin to feel like your mother, I’ll stop there.