(Just kidding. It's a blog, so please keep reading.)
A man walks up to three different bricklayers at work, and he asks them what they are doing.
"I'm laying bricks."
"I'm building a wall."
"I'm building a cathedral."
All of them are correct, but it's likely the third bricklayer who brings more commitment, passion, joy, and skill to the job.
Similarly, John F Kennedy supposedly asked a janitor at NASA what he was doing.
The answer: "I'm putting a man on the moon."
And the question for us Entrepreneurs for Impact is this:
What mission are we communicating to our team members so that they feel like their job is about more than the day-to-day blocking and tackling, and instead about doing something bigger, something to make their kids proud?
Thanks to Siobhan Kukolic at HuffPost for reminding me of these pithy stories.