All joking aside, I think this super cool, and it deserves attention for a three reasons.
1. Meat alternatives are a big business opportunity
Barclays reports that the market is projected to grow from $14 billion today to $140 billion by 2029.
Imagine that one cell from a blue fin tuna could produce an infinite number of tuna meals. (When the taste and texture are up to speed...)
2. The meat industry creates big environmental impacts.
According to research cited by Project Drawdown, greenhouse gas emissions could be cut 63% percent by adopting a vegetarian diet, and lower health care costs and lost productivity could amount to $1 trillion in savings.
Importantly, it's not necessary to be 100% vegetarian to create these benefits. Some is better than none.
3. One way to grow new businesses is by combining expertise from multiple, disparate fields
How many farmers and agricultural scientists are thinking about 3D printing?
Probably not too many. Hence, the niche opportunity.
As Entrepreneurs for Impact, how are we doing the same? Perhaps by hiring for diversity in gender, degree, ethnicity, and prior work or personal experience?
But, there are some cautions...
Consumers need to be convinced that "laboratory grown" food is still "read food" that they should eat.
If only more consumers were aware of how processed food is made...
In addition, some "origin stories" may never go mainstream: Meat alternatives from the cells of maggots, anyone?
For inspiration, here are a few companies in the meat alternatives sector: